The Brief

Meat producer JBS USA launched B2B plant-based protein brand Planterra to get a foot in the growing plant-based market. In 2019 they branched out into the consumer market with OZO Foods, a range of plant-based products that imitated meat and stood out for their superior taste and texture. The brand asked for a social media and influencer strategy that established the brand, reached their desired audience of “flexitarians," and stood out from the crowded plant-based market.

The Strategy

To highlight the product difference of OZO Foods, our strategy highlighted the full sensory experience of eating their product that feels like you are eating meat. We featured the product in a macro food shoot that shot close up to show the delicious texture of the product. Along with this new content we repurposed other product photography and influencer partners to show the product’s range and versatility with quick, simple recipes.

The Goal: Increase Instagram follower growth and engagement rate by delivering content that’s a feast for the senses and mindblowingly meatless.

The Results

Our content and strategy hit the spot with consumers! The OZO Foods Instagram account saw a +68% organic follower growth in a single quarter, and a 12X increase in average post engagement rate. In addition to this, we sold in additional agency revenue for photography production.