The Lifting Project

In their efforts to increase fitness accessibility, Muscle Milk teamed up with National Fitness Campaign to build a publicly-available Fitness Park that would be 100% free for one deserving community.

Social Media Voting

Using Muscle Milk-owned social channels along with help from influencer ambassadors, we asked our audience to vote on which community should receive this Fitness Park: the winner overwhelmingly was Atlanta.

Local Influencer Partners

We contracted two amazing influencer partners to attend our grand opening event to capture content and share about the Fitness Park with their local audience. It was key that these influencers had deep roots in and a passion for their local community, and were advocates for fitness accessibility. This produced an authentic and effective partnership.

Event Coverage

The grand opening of the Fitness Park was attended by local media, city council members, our Pepsico clients, and Muscle Milk partner athlete and WNBA legend Candace Parker. I captured and posted live content as well as managed influencer partners in attendance.